Ephemeral Video Marketing | Coffee Corner 006 | Video Marketing Insights

Ephemeral Video Marketing | Coffee Corner 006 | Video Marketing Insights

Welcome to Coffee Corner – Video Marketing Insights.

Jordan & Arnaud will give you a weekly update on the latest and greatest video marketing topics & trends.

This weeks topic is all about Ephemeral Video Marketing. What’s that? Think Snapchat and Instagram stories- basically content that disappears. Don’t let that scare you because it can add great value to your brand!

Watch and get inspired on why. 💥🚀

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IBM SmartCloud for Social Business overview

IBM SmartCloud for Social Business overview

Quick overview of SmartCloud Social-Business features


Target Stores "Top Pinned on Pinterest" Signs! Pics by Mike Mozart of TheToyChannel and JeepersMedia on YouTube.
By JeepersMedia on 2014-06-30 11:43:11

Mobile Advertising For Companies With Small Budgets

When companies are trying to advertise on the cheap one approach that might come to mind is mobile advertising. This type of marketing is great for cross country advertising as well as local advertising. When you compare other forms of media to mobile advertising it is clear that the cost is much less expensive and the retention rate is higher. It also is the form of marketing that has shown the most recent growth. The benefits for mobile marketing are great and offer fantastic visibility and impact along with very high exposure. Mobile advertising, especially when compared to that of other types of advertising includes greater benefits such as the fact that they offer high exposure, they send messages to the consumer that are consistently reinforced, it can be as targeted as you want it to be. This could be narrowed down to an area as small as a zip code. Think about it, mobile advertising covers a much bigger territory than stationary billboards.

When you think about the potential exposure that mobile marketing brings, it truly is amazing however you have to use this form of marketing in various channels. Mobile advertising is used in the form of vinyl magnetic signs to giant billboards that busses are wrapped in. Semi trucks that travel cross country are also used for mobile marketing, especially for big companies that want nationwide exposure. Consider the auto racing industry and how much advertisement they offer, that too is a form of mobile advertising. Statistics have proven that most people do read the advertisements that are on any type of vehicle, consumers also find these types of advertisements to be favorable, and many also say that they would strongly consider a purchase based on these advertisements.

Other types of advertising which include newspaper print advertisements, spot TV, magazine, radio, billboards, and mobile advertisements all have very different price tags on them in regards to cost per thousand with a half page newspaper advertisement running about $ 20 cost per thousand and mobile advertising is under $ 1 cost per thousand. That is quite a difference in price and can be just as effective. Mobile advertising is relatively newer but is also become very sophisticated and will continue to grow as an effective vehicle for advertising on the cheap. And as you have discovered, this type of advertising has its advantages. For one, mobile advertising can not be ignored, it is an in your face approach to marketing. You can not throw this away and there is no way that you can not notice it which is what makes it so effective and what makes it so appealing is the cost and the ROI. This is marketing and advertising that generate results. Perhaps this is why it is really creating a marketing buzz and more and more people are using this as part of their marketing and advertising campaigns. The options are endless when it comes to mobile advertising and new ideas are pouring in each and every day that are off the hook but the key is that these ideas are working, and that is what counts.

Look to SignZoo.com for all of your mobile marketing needs. They can create custom Auto Wraps to help you advertise on your fleet or work truck. They specialize in all types of Vehicle Graphics, as well as Boat Graphics for boat advertising.

Tap: Unlocking the Mobile Economy (MIT Press)

Tap: Unlocking the Mobile Economy (MIT Press)

Product Description

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.

Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge — a butler, not a stalker.

Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

Price: $6.00

  • MIT

Facebook proxy for those in whose country facebook is banned

The proxy has lot of application and use of proxy is in a lot of fields. Purchaser are increasing as more and more user are receiving aware of the application of proxy can really open ways to a lot of internet locked doors made by the state organization and so on. A good proxy like video proxy is a devoted which can be rented. If you look for a high performance then you must buy because the free proxy will not give the performance which elevated performance can give. A good and high performing proxy server has a speed of the 100 mbps. It plays key role in SEO procedure. It helps in improving SEO results on a variety of Google extension. A lot of state restricts certain site and search engine for example Google search engine is banned is china but with the help of it one wants to be use Gmail from Dubai can use confidential ranted proxy.
On the other hand the facebook and twitter are banned in much Middle East country but for a small number of people facebook and twitter is very helpful site so they can access facebook from the similar location using unblock facebook proxy and similar way can use twitter one and break limit. The twitter and facebook and huge social network website and a great social marketing tool and one can take the help of it if sure limit is there. It was a variety of benefits it is a huge tool and it is liberal way as some time due to following and physical and educational difference certain sites are block in certain area then it act as a door in such state.
The nameless proxy is a demand as it is protected why it use a mirror server that is anonymous server with the help of IP and the other particulars like MySpace, facebook and twitter so that you do not treat in them and think fully on work. a good number of the ordinary used proxy and as the YouTube one to access YouTube as in a lot of country like in china YouTube is banned and using YouTube one can unblock YouTube. The ones for facebook to unblock the facebook and facebook has become huge social media network and facebook is most accepted around the world but few country facebook is banned due to physical law but childhood lover facebook.
The application proxy http to keep machinery secures to log and review usage, to bypass security, parental control to scan outbound procedure. To scan outbound content, to relate access policy to network service, to log review usage and a variety of other security reason. As a result for nameless proxy on rent and you can get an anonymous proxy for 1 to 10 dollar depending whether the proxy is shared or not proxy application has huge range in security and more and more study is going on how to apply in a variety of reason. So go for nameless proxy on rent.


A National Disgrace

A National Disgrace

Dan Rather Reports spent a year and a half documenting a pivotal time in the struggling Detroit Public Schools system. “A National Disgrace” takes a probing look at the challenges facing Detroit and its controversial school board. Providing a history of Detroit’s decline, the documentary focuses on the plight of one student’s desperate attempt to succeed despite the odds.

Nominated for a 2012 News and Documentary Emmy for Long Form Investigative Reporting.

For more information on “Dan Rather Reports” visit:

For more great stories, subscribe to The I Files: http://goo.gl/0Bc68

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Authentic Content Marketing: Build An Engaged Audience For Your Personal Brand Through Integrity & Generosity

Authentic Content Marketing: Build An Engaged Audience For Your Personal Brand Through Integrity & Generosity

Product Description
What if you could love marketing, by finding a way to do it that aligns with your higher purpose and values… and have more of your ideal clients as a result? This is what you’ll learn by reading this book.

“George Kao simplifies the art of marketing for solopreneurs and small businesses. He has a deep understanding of how to reach out and engage clients in the spirit of caring and generosity. This book, Authentic Content Marketing, is more than a marketing guide — it’s an evolutionary approach to serving in the world with integrity, love and truth.”
~ Fiona Moore, Transformative Mentor and Healer

“So many marketing programs simply extract value. They are short campaigns that add no value to customers in any way. Authentic Content Marketing presents the exact opposite approach, delivering real value to customers, which create real relationships with customers over time. The concept is simple, straightforward…and the best news is that it works!”
~ Joe Pulizzi, Founder of The Content Marketing Institute; Author of four best-selling books about Content Marketing

In this book, you will learn:

● Four Principles of Authentic Business
● Three Stages of Content Creation
● How to get clear on your purpose for creating content…
● How to choose which content format (writing, video, audio, etc.) is right for you?
● What to say in your content?
● Writing your Client Stories / Case Studies
● Getting comfortable with making videos
● Keyword Research
● How I overcame 30 years of writer’s block
● Creating your Transformational Framework
● Which content should be Free versus Paid?
● The Path To Awesome Content
● Practical ​Tips for Making Your Content Great
● How To Spread Your Content
● Keeping Track of Your Best Content
● Creating a rhythm of content sharing that works for you

By applying what you learn in this book, you will have a solid plan for doing marketing in a way that feels great to your spirit, and attracts to you the most ideal clients for your business.

“How do you succeed in business (like, actually) without selling your soul (even a little bit)? George Kao is one of my most trusted colleagues. He constantly tests and experiments and pushes the boundaries of business to figure out how to make it more ethical, honest and generous. I love this man’s work dearly and refer to him often.”
Tad Hargrave, Founder, www.MarketingforHippies.com

“George boldly paves the way of the future for internet marketing in a way that dissolves fear and fuels love on the planet. A must read for spiritual entrepreneurs who are here to build community and make a difference with their craft.”
~ Claire Shamilla, Energy Healer

“If you’re looking for a truly complete guide to building an authentic and joyful online coaching business then this is the first book you need to read! George has spent years researching, testing and implementing his own authentic business and this book has everything you need to get started. Invest in this book, and give yourself the gift of a business you love!”
~ Andy Burton, Author, Speaker & Dream Goal Coach



    plus special guests
    Doors at 7 pm
    Tickets: $12

    starting on 2017-07-22 00:00:00

    The Stone Pony
    913 Ocean Avenue
    07712 Asbury Park
    United States

    7th Digital Marketing for Medical Devices (EXL)

    7th Digital Marketing for Medical Devices (EXL)

    7th Digital Marketing for Medical Devices

    Over the past seven years, the Digital Marketing for Medical Devices has built a stellar reputation as a must-attend event for device marketers representing companies of all sizes. Whether focused specifically on digital initiatives or more broadly on commercialization strategies, this event provides insights and unparalleled networking opportunities you can’t gain elsewhere. If you were unable to make the 2016 event, here’s what your peers who attended had to say:

    “This was my first time attending and I recommend it to anyone in the industry. A great collection of speakers presenting topics that affect the marketing challenges of companies large and small. I recommend this to every marketer in the industry. I plan to attend next year.”

    —Drew Wilkens, Vice President of Digital Marketing, Pyrexar Medical

    Our 2017 event is sure to be another success — check back shortly for additional information.

    Top Five Reasons to Attend
    Engage with industry leaders as they share initiatives and strategies to help you provide valuable content to your most important customers, including hospitals, HCPs and consumers
    Share ideas and explore digital marketing innovations and success stories
    Participate in more than five hours of unparalleled networking with the medical device industry’s most distinguished digital marketing experts over three full days
    Take advantage of a full day dedicated to marketing and sales collaboration with insights from sales and marketing experts, which will provide you with the insights you need to better coordinate and collaborate with internal stakeholders
    Be a part of the longest-running and highly regarded digital marketing conference series dedicated to the medical device industry

    Who Should Attend
    This conference is designed for marketing and sales professionals within the medical device and healthcare industries whose responsibilities include:
    Interactive Marketing
    Digital Marketing
    Social Media
    Multichannel Marketing
    Advertising and Promotions
    Brand Management
    Product Management
    Portfolio Management
    This event is also of interest to:
    Component Suppliers
    Marketing Service Providers
    Advertising Agencies
    Law Firms
    Technology Experts


    BioDigital – sponsors 7th Digital Marketing for Medical Devices
    The BioDigital Human represents the most sophisticated, interactive, 3D virtual human body platform available. Our medically accurate virtual body map allows medical device clients to showcase their products; explore detailed anatomy, fitness and health conditions; and communicate complicated health concepts through the unique fusion of art, science and cutting-edge technology.
    HealthLink Dimensions
    HealthLink Dimensions – sponsors 7th Digital Marketing for Medical Devices
    HealthLink Dimensions, LLC has been building core competencies around multiple source database management and data integrity services to become a leading provider of healthcare database products and services. For more than 10 years HealthLink Dimensions has been compiling a clear view to provider demographic data and email access for healthcare marketers.
    Your clear source for:
    Email lists and marketing deployment
    A master database of healthcare professionals
    Data cleansing and appending services
    A group practice/facility database
    Aggregate spend tracking and reporting

    INVIVO Communications Inc.

    INVIVO Communications Inc. – sponsors 7th Digital Marketing for Medical Devices
    INVIVO Communications Inc. is an award-winning interactive visual media company operating exclusively within the Life Sciences industry, servicing global medical device, pharmaceutical, and biotechnology organizations. INVIVO is internationally recognized for creating dynamic medical visual content and interactive media solutions such as medical games, 3D animation, surgical simulations, augmented reality programs and Apps. INVIVO strives to apply a unique immersive learning approach combining novel educational strategies, 3D environments, and game-based technology to effectively engage, educate and inspire your audience.

    Level EX

    Level EX – sponsors 7th Digital Marketing for Medical Devices
    Level Ex unites expert surgeons and top video game developers creating life-like virtual surgery mobile applications for practicing physicians to master minimally invasive procedures in their specialty. Level Ex apps feature ultra-realistic, simulated medical devices that a physician can use to perform virtual surgeries across a variety of patient cases to advance surgical skill and device competency. Level Ex partners with medical device companies, developing flexible solutions that address sales and marketing needs while demonstrating a medical device’s greatest benefits in a visually stunning, fully interactive, and 3D experience that is accessible from any mobile device.

    Medical Marketing Service

    Medical Marketing Service – sponsors 7th Digital Marketing for Medical Devices
    Medical Marketing Service, Inc. (MMS), the original Database Licensee of the American Medical Association (AMA), is a leading provider of email marketing services, direct marketing lists, and databases that get medical marketing messages delivered to over two million healthcare professionals including physicians, nurse practitioners, and physician assistants with the highest deliverability, open, and click through rates available. With over 80 years¹ experience, MMS has the expertise you need to succeed. MMS offers creative and consulting service to optimize results as well as state-of-the-art deployment to the best-quality permissioned addresses. Follow MMS on Twitter – @mmsemail.


    Prolifiq – sponsors 7th Digital Marketing for Medical Devices
    Prolifiq helps regulated companies create and deliver content and enables sales teams to execute on their go-to-market plans without the headaches. Our end-to-end compliant content management and sales enablement cloud platform provides the final mile to complement and extend the value of other enterprise systems such as: customer relationship management, product life cycle systems, and enterprise resource planning. We serve many of the world’s largest and most innovative medical technology and pharmaceutical companies because we focus on solutions for marketing and sales teams to go to market faster and more effectively.


    Seismic – sponsors 7th Digital Marketing for Medical Devices
    Seismic’s leading end-to-end sales enablement solution for life sciences companies increases sales efficiency and marketing effectiveness by delivering the right content at the right time. Seismic is the only sales enablement platform anchored by the award-winning LiveDocs® technology, which automates the creation of custom, compliant sales materials within seconds, achieving personalization at scale and dramatically improving time spent selling and win rates. Real-time analytics provide Seismic customers unprecedented insight into which content helps close deals. Headquartered in San Diego and with 210 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity and Jackson Square Ventures.


    Vodori – sponsors 7th Digital Marketing for Medical Devices
    Vodori provides solutions that simplify how life science companies create, approve and distribute promotional content. By integrating the touch points and capturing the data at each user interaction, Vodori helps companies move beyond digital promotional review to provide actionable insights that inspire more effective collateral and smarter marketing decisions all while reducing cost and risk. This interconnected system and insights-driven approach yield performance metrics not just on the job or approver but also whether the content was commercially successful — generating leads, educating a stakeholder or satisfying a customer. Vodori enables marketers to confidently redirect their efforts from process support to creating content that matters.

    Please contact the event manager Marilyn below for the following:
    – Discounts for registering 5 or more participants.
    – If you company requires a price quotation.
    Event Manager Contact: marilyn.b.turner(at)nyeventslist.com
    You can also contact us if you require a visa invitation letter, after ticket purchase.
    We can also provide a certificate of completion for this event if required.

    This Event Listing is Promoted by
    New York Media Technologies LLC in association
    with EXL Events Inc.
    starting on 2017-08-01 08:00:00

    Hyatt Regency Minneapolis
    1300 Nicollet Mall
    55403 Minneapolis
    United States